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Social media gets all the buzz these days, but email remains one of the most effective ways to reach people and get results. The business world knows it: For every $1 they spend on email, they earn $38 in return.
But a lot of churches barely know where to start with email. Maybe your pastor sends out semi-regular emails, but they’re personal emails carbon-copied to an unconfirmed list of people your pastor knows (this kind of email is actually spam—and it’s illegal).
News - Email - Marketing - Email - Setup
The good news is doing better email marketing isn’t that hard. We’re going to walk you through how to improve your email, whether you have a quasi-legal setup or you’re starting from scratch, with our free resource How to Take Your Email From BCC to Better.
I attend a smallish church (250 on Sunday) with no dedicated communication staff. We have some incredible people on staff who are really good at what they do, but their job is not communication. So unless I want to be the volunteer working 50 hours a week (no, nope, no way), I need to have low expectations. Improvements come in baby steps.
Way - Improvement - Situation - Something - Leveling
A good way to make some improvement in this situation is to find something we’re already doing and make it better. It’s called leveling up, and it can be an easy way to get a big win.
I started by meeting with my pastor and asking about his weekly email newsletter. He had been sending it out for a while and it was gaining some traction. He described several pain points that, frankly, horrified me.
Among the no-no’s:
He was sending the weekly email out to the congregation using his personal email program.
The software would...
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