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In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Good Boys.”
Ads placed for the comedy had an estimated media value of $4.42 million through Sunday for 814 national ad airings on 34 networks. (Spend figures are based on estimates generated from Aug. 12-18. Estimates may be updated after the chart is posted as new information becomes available.) Universal Pictures prioritized spend across networks including NBC, Telemundo and CBS, and during programming such as “Preso No. 1,” “Bachelor in Paradise” and “Big Brother.”
Boys - Place - Columbia - Pictures - Birds
Just behind “Good Boys” in second place: Columbia Pictures’ “The Angry Birds Movie 2,” which saw 1,435 national ad airings across 37 networks, with an estimated media value of $4.34 million.
TV ad placements for Lionsgate’s “Angel Has Fallen” (EMV: $3.83 million), Warner Bros.’ “Blinded by the Light” ($3.18 million) and Annapurna Pictures’ “Where’d You Go, Bernadette” ($3.14 million) round out the chart.
Angel - Has - ISpot - Attention - Index
Notably, “Angel Has Fallen” has the best iSpot Attention Index (117) in the ranking, getting...
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