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Ten years ago, a hardware startup launched a fitness device on stage at TechCrunch 50. The $99 gadget combined a pedometer with a diet monitoring system, designed to help wearers meet their fitness goals.
Of course, a lot has changed for Fitbit in the intervening decade. The company has since become synonymous with fitness trackers in the U.S. In 2015, it filed for a $358 million IPO.
Years - Wearables - Category - Things - Bit
After several years of defining the wearables category, things have gotten a bit rockier, however, as the company contends with increased competition from the premium Apple Watch and low cost trackers from companies like Xiaomi.
Through acquisitions like Pebble and Vector, the company has improved its fortunes by building...
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