Apple TV Plus Will Cost $9.99 per Month, to Launch in November (Report)

Variety | 8/20/2019 | Todd Spangler
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Apple is reportedly looking to launch the Apple TV Plus subscription-video service in November — around when Disney Plus is set to debut — for $9.99 per month.

Apple TV Plus will bow in November with a “small selection” of shows, Bloomberg reported, citing anonymous sources. At $9.99, which analysts have guessed would be the price point Apple landed on, that would be less than Netflix’s standard plan ($12.99) but higher than Disney Plus ($6.99).

Question - Consumers - Apple - TV - Plus

The question is whether consumers will find Apple TV Plus compelling enough to fork over 10 bucks every month over the long haul, given the billowing options in the over-the-top space — with Netflix, Hulu and Amazon Prime Video to be joined by WarnerMedia’s HBO Max and NBCUniversal’s streaming service in the coming months. Disney Plus is set to launch Nov. 12 in the U.S., Canada and the Netherlands, followed a week later by Australia and New Zealand.

Meanwhile, Apple has “committed” upwards of $6 billion to original programming, up from a previous $1 billion outlay, the Financial Times reported Monday, citing anonymous sources. However, it’s not clear what time period the $6 billion in spending would cover.

Bloomberg - Report - Tech - Giant - Seasons

According to the Bloomberg report, the tech giant is spending about $300 million on the first two seasons of “The Morning Show” alone. Apple ordered two 10-episode seasons of the morning-talker drama series, which stars Jennifer Aniston, Reese Witherspoon and Steve Carell. That works out to $15 million per episode — roughly in range of what HBO spent on the final...
(Excerpt) Read more at: Variety
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