Why Churches Should Apply Their Visitor Strategy to Vendors and Contractors

Phil Cooke | 1/28/2007 | Staff
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When it comes to new visitors, most church employees are warm and welcoming. They have a strategic plan to make visitors feel at home, are followed up, and get plugged into the local church community. However, when it comes to outside vendors, contractors, freelancers, or consultants, church employees are often skeptical, uninterested, and sometimes outright hostile.

Why the difference?

Churches - Organisms - Input - Resources - Result

Churches are what could be called “self-contained organisms.” They don’t need much outside input or resources to operate, and as a result, tend to be inward focused instead of outward focused. As a result, typical church employees rarely encounter outside contractors because that’s usually handled by an executive pastor or facilities manager.

That’s why I’ve met so many outside church contractors, A/V consultants, engineers, designers, freelancers, and others with every negative feelings about their experience. It’s not so much about job performance, because every contractor or freelancer is used to meeting high standards. It’s more about the typical church employee’s inexperience dealing with outsiders, and far too often...
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