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Chinese animation “Nezha” continued its run as China’s biggest hit of the summer, maintaining its top spot at the box office even 25 days into its run with a weekend gross of $41.2 million. The tally made it this weekend’s fourth highest grossing film worldwide.
Meanwhile, two other new animated titles performed unremarkably. The flop of Tencent spinoff company China Literature Media’s new animation “The King’s Avatar: For the Glory” on its debut made it clear that just trotting out any old locally-made cartoon based on a well-known IP isn’t enough to spark “Nezha”-style box office domination. It grossed just $9.3 million, according to data from the Artisan Gateway consultancy, despite being an adaptation of a very popular online novel about an professional e-sports player that has top ratings for fan engagement. This made it fifth at the China box office and fourteenth globally.
Rovio - Entertainment - Birds - Movie - China
Rovio Entertainment’s “The Angry Birds Movie 2” also swooped into China, ranking fourth with a $9.8 million opening. This was more than the approximately $3 million that Paramount’s lackluster animation “Wonder Park” earned in its April debut, but less than “Toy Story 4”, which brought in $13.2 million in its first three days in June. The China figures for “Birds,” which were in the same ballpark as its U.S. haul of $10.5 million, helped the film pull off a fifth place finish at the global box office.
Neither, of course, is anywhere close to dreaming of “Nezha” levels of success. With a cumulative score of $587 million, the emo take on the origin story of the eponymous popular folk religion deity has now climbed the ranks to become the mainland’s fourth biggest title of all time. The film was recently granted a theatrical extension, and so will remain in theaters until Sept. 26.
“Nezha” is projected to rake...
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