Bean Bag Boys 4 Life! ‘Good Boys’ Is Filthy Box Office Gold As ‘Bernadette’ Can’t Find An Audience

The Playlist | 8/18/2019 | Charles Barfield
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After a handful of new releases at the box office last weekend, you might think that studios would take a week off and keep it relatively quiet. But that’s not what happened this weekend, as studios like Sony, Universal, and WB (along with a couple of others) released 5 new wide releases, making an already-crowded multiplex that much stuffier. That being said, Seth Rogen and Evan Goldberg’s raunchy tween comedy “Good Boys” found itself surprising everyone and coming away with the box office crown.

With 2019’s biggest original comedy debut and the first #1 R-rated comedy since 2016, “Good boys” almost doubled analysts pre-release expectations with a really solid $21 million debut. The film itself only cost a reported $20 million (before marketing) and features a largely unknown cast (outside of “Room” actor Jacob Tremblay and some cameos), so a $21 million opening is nothing short of great for Universal.

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And as we look towards the next week, the news for “Good Boys” keeps getting better. Strong reviews (80% on Rotten Tomatoes) and good audience survey results (‘B+’ CinemaScore, which is a little low but still good for this type of film) mean that next weekend should have a strong hold and keep adding to the surprising total. As for a good comparable film for “Good Boys” to emulate, another Rogen/Goldberg comedy “Blockers” saw a solid debut of $21 million and, with some strong box office legs, turned that into a $60 million domestic total and $94 million worldwide. For “Good Boys” to keep pace, next weekend, the film would have to turn in an $11 million weekend #2. So, we’ll have to keep an eye out for that.

As for the four other films that opened wide this weekend, the biggest disappointment is easily “The Angry Birds Movie 2,” with its 3-day...
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