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YouTube is making a change to its copyright enforcement policies around music used in videos, which may result in an increased number of blocked videos in the shorter term — but overall, a healthier ecosystem in the long-term. Going forward, copyright owners will no longer be able to monetize creator videos with very short or unintentional uses of music via YouTube’s “Manual Claiming” tool. Instead, they can choose to prevent the other party from monetizing the video or they can block the content. However, YouTube expects that by removing the option to monetize these sorts of videos themselves, some copyright holders will instead just leave them alone.
“One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos. These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed,” explained YouTube in a blog post.
Changes - YouTube - Manual - Claiming - Tool
To be clear, the changes only involve YouTube’s Manual Claiming tool which is not how the majority of copyright violations are handled today. Instead, the majority of claims are created through YouTube’s Content ID match system. This system scans videos uploaded to YouTube against a database of files submitted to the site by copyright owners. Then, when a match is found, the copyright holder owner can choose to block the video or monetize it themselves, and track the video’s viewership stats.
The Manual Claiming tool, on the other hand, is only offered to partners who understand how Content ID works. It allows them to search through publicly available YouTube videos to look for those containing their content and apply a claim when a match is found.
Problem - Manual - Claiming - Policy - Creator
The problem with the Manual Claiming policy is that is was impacting creator content even when the use of the claimed music...
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