Disney discouraged 'Star Wars' fans from visiting its new Galaxy's Edge area, and domestic park visits and profits dropped

markets.businessinsider.com | 8/7/2019 | Staff
Emzah92 (Posted by) Level 3
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Disney actively discouraged people from visiting the new Star Wars: Galaxy's Edge area in Disneyland last quarter, pushing domestic park attendance down 3%.

"Helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding," CEO Bob Iger told analysts.

Owner - Marvel - Pixar - Lucasfilm - Ticket

The owner of Marvel, Pixar, and Lucasfilm hiked ticket prices, while local hotels raised room rates and competitors offered discounts.

'Star Wars' fans may have postponed their trips to Disneyland until a second 'Star Wars' ride launches in January, and held off on visiting Walt Disney World in Florida until Galaxy's Edge opens there.

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Disney makes billions of dollars by persuading people to watch its movies and TV shows, play with its toys and games, and visit its theme parks. Yet the entertainment titan did its best to discourage Star Wars fans from visiting the new Galaxy's Edge area in Disneyland, California last quarter, pushing attendance at its domestic parks down 3%.

Owner - Marvel - Pixar - Lucasfilm - Demand

The owner of Marvel, Pixar, and Lucasfilm "managed demand" for the first few weeks after opening the space-themed area at the end of May, finance chief Christine McCarthy said on the earnings call. In other words, it took reservations, restricted the days that annual passholders and workers could visit, and raised prices to avoid a swarm of Star Wars fans overwhelming staff and facilities and ruining the experience for everyone.

"Helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding when we open Galaxy's Edge," CEO Bob Iger said on the call. "Some people stayed away just...
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