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The company behind Arizona Iced Tea is getting into the marijuana business and entering the market for vape pens and cannabis-infused gummies and drinks.
Arizona Beverage Co. announced on Tuesday that it has reached a licensing deal with Dixie Brands Inc., a Denver-based cannabis company that makes and sells weed vaporizers as well as foods, drinks, and topical creams laced with marijuana.
Dixie - US - States - Products - Arizona
Dixie, which operates in six U.S. states, will manufacture and distribute products branded with Arizona's name and sell them thorough licensed dispensaries as part of the partnership, the Wall Street Journal reports.
Officials said the plans for the collaboration are in the early stages and will likely start with an Arizona line of vape pens and gummies.
Products - Variety - Beverages - Tea - Lemonade
The products are to be followed by a variety of beverages, which may include tea, lemonade, soda, coffee, or seltzer.
Dixie intends to launch the line in the U.S. before expanding it to Canada and Latin America as part of the deal, which is still subject to approval by Dixie's board.
Arizona - Right - Stake - Cannabis - Company
It also gives Arizona the right to buy a stake of up to $10 million in the cannabis company.
Arizona Iced Tea is a staple at convenience stores and supermarkets all over the country, which may a sign that cannabis-infused products are becoming more mainstream.
Arizona - Company - American - Brands - Marijuana
Arizona, a private company, is one of the first big American brands to enter the marijuana market.
'You’ve got to be willing to try things,' Arizona CEO Don Vultaggio told the Wall Street Journal of the deal. 'The upside is we’re one of the first ones in an emerging space.'
Beverage - Brands
Other beverage brands have been dipping their...
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