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Facebook allowed tens of thousands of users to request fraudulent product reviews in exchange for money or merchandise, a consumer review company reported Tuesday.
Which?, a company that tests products and advises consumers on what to buy, found more than 55,000 July and August posts dedicated to trading fake online product reviews across 10 U.K. Facebook groups — all with the word “Amazon” in their titles.
Findings - Facebook - Action - Platform - Review
“Our latest findings demonstrate that Facebook has systematically failed to take action while its platform continues to be plagued with fake review groups generating thousands of posts a day,” Which? head of products and services Natalie Hitchins said in a statement.
“It is deeply concerning that [Facebook] continues to leave customers exposed to poor-quality or unsafe products boosted by misleading and disingenuous reviews,” she added. “Facebook must immediately take steps to not only address the groups that are reported to it, but also proactively identify and shut down other groups and put measures in place to prevent more from appearing in the future.”
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These Facebook product review trading groups were reportedly publishing hundreds “or even thousands” of posts every day, according to Which?, which noted that the number is likely higher because Facebook caps the number of posts it counts at 10,000.
The 10 Facebook groups Which? reviewed had 105,669 members in total on Aug. 1 compared to 85,647 total members on July 1 — a 19% increase.
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“One Facebook group tripled its membership over a 30-day period, while another (which was first started in April 2018) saw member numbers double to more than 5,000,” Which? wrote. “One group...
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