Facebook is failing to stop fake product review factories as groups still recruit writers

Mail Online | 8/5/2019 | Ian Randall For Mailonline
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Facebook has been accused of failing to stop the sale of fake product reviews through its website, more than a month after being urged to address the problem.

The Competition and Markets Authority had raised concerns that a marketplace for fake product reviews had emerged on the social media platform.

Consumer - Group - Which - Investigation - Dozens

Consumer group Which? claimed its own investigation had since found dozens of groups on Facebook that are still recruiting people to write fake Amazon reviews.

Which? have called on the Competition and Markets Authority to consider taking action against Facebook over the issue.

June - UK - Competition - Markets - Authority

In June, the UK's Competition and Markets Authority (CMA) urged both Facebook and eBay to conduct reviews into the problem, saying there was 'troubling evidence that there is a thriving marketplace for fake and misleading online reviews.'

In its own investigation, Which? reportedly joined 10 review groups on Facebook and witnessed sellers offering free products in return for high-rated review for products sold on other sites — such as Amazon.

Posts - Groups - Period - Figure - Facebook

More than 55,000 such posts were made to the groups over a 30-day period, they said, adding that 'the true overall figure could well be higher as Facebook caps the number of posts it displays.'

The consumer rights group also claimed to have found a spike in the number of members of such groups on Facebook — a phenomena they believe may indicate that people are moving across to new groups as others are shut down.

Contrast - Which - Situation - EBay - Listing

In contrast, Which? reported that the situation on eBay had improved significantly, although they had identified one listing that advertised five-star reviews for sale and encouraged the auction site to conduct regular screens for such posts.

'Our latest findings demonstrate that Facebook has systematically failed to take action while its platform continues to be plagued with fake review groups generating thousands of posts a day,' said Which? head of...
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