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If you run a blog for your church, then you are likely already familiar with the term SEO, or Search Engine Optimization – the concept of adapting your website and blog posts so that search engines like Google will show your website higher in search results, and therefore gain you more traffic to your site.
Perhaps you post to your blog, but you’ve been disappointed at the traffic it’s getting – or rather, not getting. It can certainly be frustrating to produce content, only for no one to see it.
Blog - Step - Traffic - Website - Content
While having a blog is a great step in bringing more traffic to your website, it’s not enough to simply create content and post it. In fact, there are a few mistakes that many people are making with regards to SEO that, if fixed, can significantly impact the effectiveness of your content marketing techniques. The following are three of the most common SEO mistakes you probably didn’t realize you were making.
Having a blog allows you to connect with your audience, as well as drive traffic from search engine queries relevant to the content you write about. It’s the best way to keep your website content fresh and relevant, as most of your site’s pages are probably pretty stagnant and never change.
Percentage - Benefits
However, if you’re not posting regularly, you’re missing out on a substantial percentage of the potential benefits.
Posting regularly is useful because it gives your audience a regular expectation of when to check for new content. However, the more significant benefit (at least as it relates to SEO), is the fact that Google’s (and other search engines) ranking algorithms track how often new content is posted. By regularly posting on your blog, you’ll automatically receive a ranking boost from Google over time.
Content - Day - Crazy
If you can produce enough content, posting every day isn’t as crazy...
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