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Cable sports network ESPN has increased viewership by 18% since its decision to go back to sports, and leave politics behind.
According to numbers reported by Front Office Sports’ Michael McCarthy, the network has seen growth after years of falling viewership.
ESPN - July - Viewership - % - Basis
“ESPN says its July viewership rose 18% on a total-day basis. Increased to 518,000 viewers this July from 440,000 same month in 2018, via Nielsen,” McCarthy wrote on Friday. “The boost follows June where ESPN registered a five-percent increase. Meanwhile, ESPN2 was up seven percent year over year in July, from 148,000 to 159,000.”
The welcome change in viewership comes after a year of effort by ESPN President Jimmy Pitaro to hew away from the once growing focus on left-wing politics at the expense of sports coverage.
Pitaro - Network - March - Year - ESPN
Pitaro, who took over the network in March of last year, immediately set out to depoliticize ESPN’s coverage after years of controversy sparked by commentators and writers focusing on politics instead of sports.
In August of 2018, for instance, Pitaro told the Washington Post that he told employees to stay away from politics. “I will tell you I...
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