Starz Cancels ‘Now Apocalypse’ After One Season, Citing Not Enough Female Viewers

IndieWire | 7/26/2019 | Staff
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“Now Apocalypse,” Gregg Araki’s first television series that premiered at the Sundance Film Festival earlier this year, has been canceled after one season at Starz.

“‘Now Apocalypse’ [was a] great show, as we all know and saw. It was really … a good experiment,” COO Jeffrey Hirsch said Friday afternoon. “But we have made a decision not to bring it back.”

Series - Viewers - Viewership - Season - Viewers

The genre-bending half-hour series averaged just over 89,000 viewers in linear viewership over Season 1, but it was meant to serve younger viewers on Starz’s streaming audience. No specific ratings were provided for the series on Friday, though Hirsch did say Araki’s show did not serve the network’s core audience of female viewers. IndieWire has reached out to Araki for comment.

Attracting the female demo was also a factor in “Counterpart” being canceled. “Counterpart, again, [it was a] great show with our partners at MRC. Justin [Marks] is a great writer, and we really, really liked working with him,” Hirsch said. “[But] it was a very complicated show, [and] it was a very male show. We picked that show up a few years ago with a two-season commitment really before we honed into this premium female strategy. So, just like ‘Now Apocalypse,’ when we look at bringing the shows back, it really has to serve that core premium female audience. If it doesn’t, then we have to find something else that does.”

Executive - Session - Hirsch - Starz - Success

To kick off the executive session, Hirsch outlined how Starz has found success in courting “traditionally underserved audiences” which “always included female audiences,” but is focusing even more on women in the future.

“Starz delivers the highest composition of female viewership in premium cable, 18 and older,” Hirsch said, adding that such high viewership is in part due to hiring women in creative leadership roles at the company. “65 percent of the...
(Excerpt) Read more at: IndieWire
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