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It’s perhaps not for nothing that The Great Hack – the new Netflix documentary about the connections between Cambridge Analytica, the US election and Brexit, out on July 23 – opens with a scene from Burning Man. There, Brittany Kaiser, a former employee of Cambridge Analytica, scrawls the name of the company onto a strut of ‘the temple’ that will eventually get burned in that fiery annual ritual. It’s an apt opening.
There are probably many of us who’d wish quite a lot of the last couple of years could be thrown into that temple fire, but this documentary is the first I’ve seen to expertly unpick what has become the real-world dumpster fire that is social media, dark advertising and global politics which have all become inextricably, and, often fatally, combined.
Documentary - Relatives - Friends - Tech - Media
The documentary is also the first that you could plausibly recommend those of your relatives and friends who don’t work in tech, as it explains how social media – specifically Facebook – is now manipulating our lives and society, whether we like it or not.
As New York Professor David Carroll puts it at the beginning, Facebook gives “any buyer direct access to my emotional pulse” – and that included political campaigns during the Brexit referendum and the Trump election. Privacy campaigner Carroll is pivotal to the film’s story of how our data is being manipulated and essentially kept from us by Facebook.
UK - Referendum - Decision - European - Union
The UK’s referendum decision to leave the European Union, in fact, became “the petri dish” for a Cambridge Analytica experiment, says Guardian journalist Carole Cadwalladr She broke the story of how the political consultancy, led by Eton-educated CEO Alexander Nix, applied techniques normally used by ‘psyops’ operatives in Afghanistan to the democratic operations of the US and UK, and many other countries, over a chilling 20+ year history. Watching...
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