Analytics startup Heap raises $55M

TechCrunch | 7/23/2019 | Staff
Zorra (Posted by) Level 4
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/07/MatinMovassate_CEO_Heap.jpg?w=331

Since co-founding Heap, CEO Matin Movassate has been saying that he wants to take on the analytics incumbents. Today, he’s got more money to fund that challenge, with the announcement that Heap has raised $55 million in Series C funding.

Movassate (pictured above) previously worked as a product manager at Facebook, and I interviewed him after the startup’s Series B, he recalled the circuitous process normally required to collect and analyze user data. In contrast, Heap automatically collects data on user activity — the goal is to capture literally everything — and makes it available in a self-serve way, with no additional code required to answer new queries.

Company - Customers - Twilio - AppNexus - Harry

The company says it now has more than 6,000 customers, including Twilio, AppNexus, Harry’s, WeWork and Microsoft.

With this new funding, Heap has raised a total of...
(Excerpt) Read more at: TechCrunch
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