Meat-free food firm Tofurky challenges law banning them from using terms such as 'veggie burgers'

Mail Online | 7/22/2019 | Associated Press
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Tofurky Co., which produces plant-based alternatives to meat, filed a lawsuit in federal court Monday claiming an Arkansas law that bans the use of 'meat' in the labeling of its products violates free speech rights.

The ACLU filed the lawsuit on behalf of the Oregon-based company against Arkansas' Bureau of Standards. Tofurky produces tofu, quinoa and other plant-based 'sausages,' deli slices and burgers.

Goal - Arkansas - Law - Set - Effect

The stated goal of the Arkansas law set to take effect Wednesday is to 'require truth in labeling.' It would fine companies up to $1,000 for each violation. It also bans companies from labeling other vegetables, such as cauliflower, as 'rice.' Arkansas is the nation's top rice producer.

Broadly written, the law specifically prohibits labeling a product as meat, rice, beef, or pork, as well as any term 'that has been used or defined historically in reference to a specific agricultural product.'

State - Representative - David - Hillman - Rice

State Representative David Hillman, a rice farmer and the law's author, said companies labeling products as cauliflower rice or veggie burgers are trying to confuse consumers.

Producers 'realize the only way they can get people to try their product is to confuse them,' Hillman said.

Hillman - Republican - Cauliflower - Rice

Hillman, a Republican, said he's tried cauliflower rice.

'I like it. There's nothing wrong with it. Except that it's not rice,' he said.

Food - Institute - Nonprofit - Alternatives - ACLU

The Good Food Institute, a nonprofit that promotes plant-based alternatives to meat, joined the ACLU and the Animal Legal Defense Fund in filing the suit on Tofurky's behalf. Jessica Almy, the group's...
(Excerpt) Read more at: Mail Online
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