TV Ratings: Is ‘Love Island’ Deserted?

Variety | 7/22/2019 | Will Thorne
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Two weeks have passed on “Love Island” and plenty of singles have coupled and uncoupled in their bid for love and a fat $100,000 pay check. However, there’s one couple that doesn’t seem to be hitting it off: CBS and “Love Island.”

Ratings for the show have been far from paradisiacal, and with the network gambling heavily on the series by programming it five nights a week, there’s a risk that “Love Island” could soon find itself dumped and that CBS will sail away from yet another failed nonfiction franchise launch.

Numbers - Love - Island - Thing - Average

The numbers for “Love Island” have been unerringly stable, which would be a good thing if they weren’t stagnating at an average of 0.51 in the key 18-49 demographic across nine episodes. Viewership has been just as poor, with roughly 2.3 million tuning in to each episode, far fewer than the network would likely have been hoping for.

To better put the show’s ratings woes into context, it has lost on consecutive Thursdays to another unscripted newcomer “Holey Moley” on ABC, and “Masterchef” on Fox. Things certainly didn’t get off to an ideal start for “Love Island,” as the reality show’s debut was pitted against the 2019 MLB All Star Game and a resurgent “America’s Got Talent” on NBC. Its underwhelming 0.57 rating was dwarfed by the former’s 1.7 and the latter’s 1.4, and the premiere was also beaten in total viewership by a re-run of “The Conners” in ABC.

Show - Low - July - Rating - Episodes

Since then, the show dipped to a low of 0.36 on July 12, before recovering to a 0.50 rating, which it has put up for five consecutive episodes.

Maybe it’s in delayed viewing where, like many CBS shows, “Love Island” has come to the fore? Sadly not – the show is being out-grown in Live+3 by “The Bachelorette,” “Amazing Race,” “Masterchef” and “Big Brother,”...
(Excerpt) Read more at: Variety
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