NASA Draws From Apollo Emblem For New Artemis Moon Program Logo | 7/19/2019 | Robert Z. Pearlman
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Fifty years after Project Apollo landed the first astronauts on the moon, NASA is drawing inspiration — and a new insignia — from its historic lunar program.

The space agency on Friday (July 19) revealed the logo for Artemis, its next effort to return Americans to the moon and send the first humans to Mars. The new logo incorporates the stylized "A" from the Apollo program logo.

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"Today, I am proud to share with you for the very first time the Artemis logo. This is the image of exploration that will carry us as we once again send humans beyond low Earth orbit," said Jim Bridenstine, NASA's Administrator, at the close of a two-hour NASA Television special dedicated to celebrating "NASA's Giant Leaps: Past and Future" on the eve of the 50th anniversary of the Apollo 11 first moon landing.

NASA’s Project Apollo logo was adopted in 1965 based on design input from its employees and contractors.

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Named after the mythological Greek goddess of the moon who was also the twin sister of Apollo, the Artemis program is aimed at landing the next American and the first woman on the moon by 2024. The Artemis logo is intended to pay tribute to the past while establishing a new direction for future missions.

"This new identity draws inspiration from the Apollo program logo and mission patch," reads a NASA statement issued on Friday. "Using an 'A' as the primary visual and a trajectory from Earth to the moon, we honor all that the Apollo program achieved. However, through Artemis we will forge our own path, pursue lunar exploration like never before and pave the way to Mars."

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Like many NASA emblems, the Artemis logo is replete with symbolism, beginning with the names of its colors: Earth Blue, Rocket Red and Lunar Silver.

The "A," in addition to referencing...
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