Amazon criticized for selling a swimsuit that reads 'hella black, hella proud' on a WHITE model 

Mail Online | 7/19/2019 | Shirley Donlon For
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Amazon has been criticized for selling a bathing suit with the phrase 'hella black, hella proud' that is being modeled by a white woman.

Twitter user DreamSeekersTalentMgmt noticed that an Amazon retailer called ZBBRDD appears to be using the same stock image of a blonde, white model to sell several swimsuits — but a few of them feature words and phrases that are specific to non-white people.

Mishap - Others - Attention - Swimsuit - Retailer

Since the mishap was spotted, several others have drawn attention to the swimsuit, which costs $9.90, with some criticizing the retailer for failing to find a suitable model.

The swimsuit, which has a one-star rating and just two reviews, is being sold as 'cute hella black hella proud one piece swimsuit.'

People - Mistake - Twitter - User - @

One of the first people to notice the glaring mistake was Twitter user @SeekersMgmt, who shared a screenshot of the swimsuit to the social media platform on Friday, July 19.

Alongside the image, the user wrote: 'Dear @amazon this is a misrepresentation of an African American woman please update your site with a model with the correct melonin [sic], please and thank you.'

Review - Swimsuit - Amazon - Customer - Swimsuit

In a review of the swimsuit, one Amazon customer said the swimsuit being modeled on a white woman was 'offensive.'

The customer's review reads: 'First let’s address the model in this picture, would it have been to hard to actually find someone who's actually "Hella black and Hella proud!!"

Bay - Area - Term - Hella - Anything

'And maybe from the Bay Area because that's where the term Hella originated. We just can't have anything as a culture huh?

'This is just as offensive as the H&M Monkey slogan tee shirt,' the Amazon user added, referring to a product image featuring a black boy in a hoodie with the words 'coolest monkey in the jungle' printed on the...
(Excerpt) Read more at: Mail Online
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