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According to the Barna organization only 35% of Americans attend church weekly. In the article Christian America is in Decline, authors, Anthony B. Pinn and Tom Krattenmaker explain, “One reason so many are opting out of religion, or never opting in to begin with, is that churches are addressing the wrong questions.” In short, members leave because they feel their church doesn’t provide enough spiritual engagement. Some want more opportunities to serve, while others look for ways to solve frustrations or doubts. Many even feel church is irrelevant, and list the struggle to connect as the primary reason they leave—or never get involved at all. It’s time to rethink the decline in church attendance, learn about data, and discover how you can use church data to reach your communities and retain congregants.
Not all churches are declining. Some churches are thriving as they discover new ways to meet the spiritual and communal needs of those in their congregations and communities. One of the newest ways churches can determine these needs is with church data.
Carl - Kuhl - Pastor - Mosaic - Church
Carl Kuhl, lead pastor of Mosaic Church writes in Outreach Magazine, “The typical church is not good at tracking data. We keep track of how big the offering is. We keep good track of attendance. But we honestly don’t use data well.” It’s understandable why many church leaders are skeptical about data. Measuring success in a spiritual environment can be tricky—especially when you’re working with various demographics and opinions. “However,” Khul shares, “what has happened is we have gone so far into the ‘numbers don’t matter’ realm that we don’t have enough helpful data.” This proves a need for a healthy balance and understanding of data usage in churches.
Patricia Lotich of Smart Church Management writes in her article, 7 Keys to Church Growth, “Church members are one of...
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