Lyft expands its PIN feature for airport pickups to LaGuardia

TechCrunch | 7/19/2019 | Staff
marika (Posted by) Level 3
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Lyft has announced an expansion of its new program designed to make airports pickups less confusing for riders and drivers alike, by directing riders to a designated pickup spot where they’ll show the driver a PIN code. The program is launching this weekend at New York’s LaGuardia Airport, the company says, and the plan to roll out a similar experience at other airports in the future still remains.

Starting on Saturday, July 20 at LaGuardia, users who request a Lyft ride won’t have to search for their vehicle at the usual and often busy pickup areas. Instead, they’ll be directed through the Lyft app to a designated Lyft pickup spot line, located in the Terminal B Garage, Area G.

Screen - User - Ride - Request - Destination

A screen will pop-up after the user enters their ride request and destination that explains how to get to the Lyft pickup area, and will display a button that says “Get Code.” Riders tap this button for a unique code they’ll show their driver which matches them to that ride.

This way, Lyft users can hop in the first available car as opposed to waiting for a particular driver to arrive.

Company - Lyft - Ambassadors - Hand - Program

The company says it will have Lyft ambassadors on hand to assist, as the new program rolls out.

The end result is effectively a ride-sharing alternative to an airport taxi line. It also comes shortly after Lyft announced a similar program in May in partnership with the...
(Excerpt) Read more at: TechCrunch
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