Christian Book Distributors drops CBD initials to avoid cannabis confusion

Religion News Service | 7/18/2019 | Staff
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(RNS) — A popular Christian bookseller is changing its name after a deluge of requests for cannabis-related products.

For years, Peabody, Massachusetts-based Christian Book Distributors has been known by the initials CBD.

Bookseller - Month - Christianbook - Confusion - Cannabidiol

The bookseller announced last month it will now go by “Christianbook” to avoid confusion with cannabidiol, an increasingly popular cannabis-derived product that shares its initials.

“The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand,” Christianbook President and CEO Ray Hendrickson told The New York Times.

CBD - Users - Popularity - Year - Everything

The “other CBD” does not get users high. But it has exploded in popularity over the past year, appearing in everything from oils and lotions to beers and lollipops and claiming to relieve anxiety and pain, among other things.

Drugstores Walgreens and CVS have said they will carry CBD products in some states. Even some Christians are exploring its use: A website called God’s Greenery publishes posts about CBD, how Christians can view it morally and what Scripture might have to say about it.

Christianbook - Books - Resources - Decades

Meantime, Christianbook has sold books and other Christian resources for four decades.

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