Toys R Us is coming back to the US for the holiday season

CNET | 7/18/2019 | Eli Blumenthal
Micaella (Posted by) Level 3
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A rendering of a new Toys R Us store.

Toys R Us is making a comeback.

Venture - Tru - Kids - Brand - Owners

A new joint venture by Tru Kids Brand, owners of the Toys R Us brand, and tech startup b8ta will see the beloved former toy giant return in US malls this holiday season. The new stores, which will be smaller than the retail giant's former big-box locations, will be located in Westfield Garden State Plaza in Paramus, New Jersey and The Galleria in Houston, Texas.

The companies promise that additional locations "in prime, high-traffic retail markets within the US" will open "over the course of 2020."

Stores - Events - Activities - Box - Kids

The new stores will be designed to be "highly interactive" with daily events and activities. These will include displaying toys out of the box to allow kids to play with them, and demoing games that embrace STEAM (science, technology, engineering, art and math) education.

The brand's mascot, Geoffrey the Giraffe, will also be present and featured in an "open playspace."

Place - Race - Crazy - Carts - Toy

Watch this: The best place to race Crazy Carts? A toy store after...

It is not yet clear exactly which brands and toys will be available in...
(Excerpt) Read more at: CNET
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