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Smartphones have become a creative playground thanks to cameras and innovative apps, such as PicsArt. With PicsArt, anybody can add filters, stickers and tweak photos and videos in many different ways. It has been a massive hit with 130 million monthly active users. And that’s why I’m excited to announce that PicsArt founder and CEO Hovhannes Avoyan is joining us at TechCrunch Disrupt Berlin.
PicsArt started with a simple app that lets you edit photos before sharing them. There are many companies in this space, including VSCO, Snapseed and Prisma. But PicsArt has managed to become a cultural phenomenon in many countries including China.
Photo - Video - Way - Chances - PicsArt
If you’re thinking about editing a photo or video in one way or another, chances are you can do it in PicsArt. In addition to traditional editing tools (cropping, rotating, curves, etc.), you can add filters, auto-beautify your face, change your hair color, add stickers and text, cut out your face and use masks just like in Photoshop… I’m not going to list everything you can do because it’s a long list.
The result is an app packed with features that lets you express yourself, create visual storytelling and improve your social media skills. If you’re an Instagram user, chances you’ve seen more than one photo that has been edited using PicsArt.
App - Ads - Users - Subscription - Features
While the app is free with ads, users can also subscribe to a premium subscription to unlock additional features. And PicsArt is not just about editing as you can also use the app as its own social network.
PicsArt is based in the U.S. and has raised $45 million over the years. But the company is also betting big on Armenia with a big engineering team over there.
And it’s a natural...
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