Spotify partners with Disney on a new streaming hub aimed at families

TechCrunch | 7/17/2019 | Staff
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In an effort likely aimed at boosting family memberships, Spotify this morning announced a new partnership with Disney on the creation of a Disney Hub on its streaming service. Here, Disney fans in select markets including the U.S. will find a selection of Disney playlists like soundtracks from Disney, Pixar and Marvel movies, Star Wars instrumentals, classics, sing-alongs and more.

The Disney Hub is also live in the U.K., Ireland, South Africa, Canada, Australia, and New Zealand. It can be discovered by doing a search for “Disney” in the Spotify app.

Disney - Songs - Appeal - Families - Children

Disney songs in particular appeal to families with children, and Spotify memberships that offer multiple profiles for both parents and kids alike are of more value to the streaming service. For example, Spotify Premium in the U.S. is $9.99 per month, but the Family membership is $14.99 per month. Of course, kids could just listen in under mom or dad’s account, but every parent knows that ruins one of Spotify’s best value propositions — its personalized playlists, like Discover Weekly.

Though Spotify isn’t always thought of as a family service, that’s increasingly changing as kids get their own devices at earlier ages, and music streaming because commonplace in the car and in the home, via smart speakers — often placed in kids’ rooms.

Spotify - Disney - Songs - Service - Users

Spotify says Disney songs are popular on its service, with users having streamed over 2 billion minutes of Disney music this year so far. The top song to date is still “Let it Go” from...
(Excerpt) Read more at: TechCrunch
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