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Amid worker protests and antitrust investigations, Amazon’s Prime Day sales event carried on as usual — and that means it again set new records for the online retailer. This time, Amazon says Prime Day 2019 was bigger than both Black Friday and Cyber Monday combined, as Prime members purchased more than 175 million items during the event.
While last year’s Prime Day 2018 became the biggest sales day in Amazon history, it’s getting harder to directly compare one Prime Day sale with another, because Amazon keeps stretching them out.
Prime - Day - Example - Sale - Hours
Prime Day 2019, for example, was a full 48-hour sale, up from 36 hours last year and 30 hours the year before.
Amazon has also succeeded in making Prime Day bigger than its Black Friday online sales, thanks to its deep discounts — often at cost or below — on its own hardware devices, like the popular Echo speakers or Fire TV.
Year - Sale - Black - Friday - Cyber
This year’s two-day sale was larger than Black Friday and Cyber Monday 2018 sales put together, Amazon says.
The retailer also notes that Prime Day was the biggest sales event for Amazon devices. Again, the top-sellers worldwide continued to be the Echo Dot, Fire TV Stick with Alexa Voice Remote, and the Fire TV Stick 4K with Alexa Voice Remote. The Echo Dot and Fire TV Stick were top-selling devices yesterday, and it’s not surprising to see them again win this title as they have for several years in a row.
Echo - Dot - Price - Point - Alexa
The Echo Dot, in particular, hit its lowest-ever price point of $22 and was bundled in with some other Alexa device deals, almost as a giveaway.
“We want to thank Prime members all around the world,” said Amazon CEO Jeff...
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