CES opens up to sex tech products

CNET | 7/16/2019 | Roger Cheng
echolea (Posted by) Level 3
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A sex toy opened up a debate about the kinds of products that can be shown off at CES.

The Consumer Technology Association, the group behind CES, said next year's show will include sex tech products. The move is a reaction to the controversy over the treatment of startup Lora DiCarlo, whose sex tech device had its show award revoked and then later returned.

Products - Health - Wellness - Startup - Category

The products will fall under the health and wellness or startup category, and they'll have to demonstrate a level of innovation, the CTA said.

The incident sparked a debate over the kinds of products that can be displayed at the show, while also drawing criticism at the trade group for its heavy-handed approach. Jean Foster, head of marketing and communications for the CTA, acknowledged that the group didn't handle the situation well, and admitted Tuesday's move was in response to that criticism.

Share - Lora - DiCarlo - Show - Floor

"We are excited to share that Lora DiCarlo will be on the show floor at CES 2020 in the health and wellness area that will now include sex tech," the startup said Tuesday. "We're optimistic that this is a step in the right direction."

The CTA's announcement was part of a broader range of diversity-focused news it rolled out. It also plans to...
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