‘Schitt’s Creek’ Emmy Nominations Give Boost to Pop’s Profile

Variety | 7/16/2019 | Cynthia Littleton
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The core executive team at Pop TV expected to be disappointed, but they still gathered at the CBS-owned cable channel’s Playa Vista offices early Tuesday morning for the reveal of this year’s Primetime Emmy Awards nominations. They were not disappointed.

“Schitt’s Creek,” the quirky comedy series that has punched above its weight for Pop since its 2015 debut, broke into the kudos race with its fifth season in a big way. The show grabbed four Primetime Emmy Award nominations, including a bid for the top comedy series prize. Stars Eugene Levy and Catherine O’Hara earned lead comedy acting noms. The penchant of O’Hara’s Moira Rose character for outlandish outfits also helped the show earn a nom for contemporary costumes.

God - Pop - President - Brad - Schwartz

“Oh my god, we got something.” That’s what Pop president Brad Schwartz blurted out when he heard the news. “We’re just beaming with pride. When you look at all the other networks nominated, we certainly stand out,” he said.

For sure, Pop has a lower profile in the increasingly crowded arena of channels offering original programming. The timing of the Emmy affection couldn’t be much better for Pop, even if it comes just as “Schitt’s Creek” is heading into its sixth and final season in January.

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“From the beginning, people underestimated the audience’s passion for this show. This cast sells out the Beacon Theater and the Wiltern Theater [for table readings]. We had 100 people who couldn’t get in to our TV Academy screening,” Schwartz said. “In every article about the Emmys, ‘Schitt’s’ was mentioned as the show that should be nominated but probably wouldn’t squeeze in.”

Last week, Pop launched another original comedy series “Florida Girls” and is eagerly anticipating the arrival of a new season of “One Day At a Time,” rescued after its cancellation by Netflix, early next year. Also on deck for...
(Excerpt) Read more at: Variety
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