Sex toys will show up as CES after vibrator award scandal

CNET | 7/16/2019 | Roger Cheng,
Mkgirlz (Posted by) Level 3
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A sex toy opened up a debate about the kinds of products that can be shown off at CES.

The Consumer Technology Association, the group behind CES, said next year's show will include sex tech products. The move is a reaction to the controversy over the treatment of startup Lora DiCarlo, whose sex tech device had its show award revoked and then later returned.

Products - Health - Category - Show - Startup

The products will fall under the health and wellness category or be featured at the show's startup wing, and they'll have to demonstrate a level of innovation, the CTA said.

The incident sparked a debate over the kinds of products that can be displayed at the show, while also drawing criticism at the trade group for its heavy-handed approach. It came at a time when more products than ever are being given smarts and a technological makeover. Jean Foster, head of marketing and communications for the CTA, acknowledged the group didn't handle the situation well, and admitted Tuesday's move was in response to that criticism.

Share - Lora - DiCarlo - Show - Floor

"We are excited to share that Lora DiCarlo will be on the show floor at CES 2020 in the health and wellness area that will now include sex tech," the startup said Tuesday. "We're optimistic that this is a step in the right direction."

Another company, Lioness, is hopeful this will lead to greater acceptance of sex tech overall. "CES has been a gatekeeper for press, retailer, and investor attention for 'what's innovative' for so long," said CEO Liz Klinger, "and it's great to see the innovations in this area get the recognition it deserves."

Company - CES - Decade - Call - Submissions

One company that's exhibited at CES for the past decade welcomed the open call for submissions. Suki Dunham, founder of OhMiBod, said "CTA's announcement outlining their new partnerships, programming, and policies of inclusivity and equality acknowledges that the playing...
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