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NBC News has joined Quibi’s ambitious bid to build a mobile subscription TV service.
NBCUniversal’s news division plans to build a custom set at 30 Rock where it will produce daily morning and evening newscasts, seven days per week, for Quibi, the well-funded mobile video startup from chairman Jeffrey Katzenberg and CEO Meg Whitman.
Deal - NBC - News - Partner - Quibi
The deal makes NBC News the first partner for Quibi’s Daily Essentials news and lifestyle programming lineup — and represents more cash that Quibi, bankrolled to the tune of $1 billion, is throwing at building up its original content. Quibi’s multiyear pact with NBC News is an “eight-figure deal,” the Wall Street Journal reported, citing anonymous sources. Quibi says it plans to launch in April 2020, priced at $5 per month with ads and $8 without ads.
Earlier this year, Quibi hired Ryan Kadro, former executive producer of “CBS This Morning,” to oversee news programming. NBC News’ morning and evening news shows, slated to run seven days per week, will have a production team and correspondents dedicated for Quibi programming. The NBC News’ new studio will feature mixed-reality graphics capabilities.
Quibi - Deal - NBC - News - Expansion
The Quibi deal is NBC News’ latest digital expansion. It produced twice-daily “Stay Tuned” shows on Snapchat — which Snap says draws an average of 30 million viewers monthly — and is on the TikTok short-form video platform. It also recently launched “NBC News Now,” a free streaming service anchored by Alison Morris.
NBC News’ Quibi shows — each under six minutes — will tap “NBC News Now” for breaking news coverage...
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