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It’s no longer a winner-take-all scenario for Amazon Prime Day — in fact, that hasn’t been true for years. As soon as other large retailers realized they could piggyback on Amazon’s annual sales event to boost their own revenues from counter-sales, they’ve been doing just that. According to new data from Adobe Analytics out this morning, large retailers have already seen a big jump — a 64% increase — in their U.S. e-commerce spending thanks to Prime Day on Monday, July 15, when compared with an average Monday.
That’s up quite a bit from the 54% increase seen by these large retailers (those with over a billion in annual revenue) last year, the report notes.
Smaller - Retailers - Yesterday - Niche - Retailers
Smaller retailers did well yesterday, too. Niche retailers with less than $5 million in annual revenue saw a 30% increase in their online sales on Monday, due to more people shopping online for deals.
Adobe earlier predicted Amazon Prime Day 2019 would push U.S. e-commerce sales to over $2 billion, when it all wraps. That will make it...
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