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Facebook has launched a tool for UK users to report ads they suspect of being scams.
The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading or scam ad’ and finally: ‘Send a detailed scam report’.
Scam - Ad - Report - Feature - Ops
Once a scam ad report has been filed, the feature will alert a dedicated internal ops team at Facebook that is tasked with handling reports — so will be reviewing reports and removing violating ads.
The new consumer safety feature follows a defamation lawsuit filed in April last year by consumer advice personality, Martin Lewis, who had become exasperated by the volume of scam ads misappropriating his image on social media to try to trick users into parting with their savings.
Year - Lewis - Lawsuit - Facebook - Response
Earlier this year Lewis announced he was withdrawing his lawsuit after Facebook agreed to beef up its response to the problem by saying it would add the scam ad reporting feature — which is exclusive to the UK for now — and establish a local team to monitor ad trends for dubious activity.
Facebook also agreed to donate £3M worth of support in cash and Facebook ad credits to UK consumer advice charity, Citizens Advice, to fund the setting up of a Citizens Advice Scams Action (Casa) service — which has also launched today.
Service - Help - Money - Result - Ads
This service will provide specialist one-on-one help to those worried they’re being scammed or who have already lost money as a result of fake ads. It will also undertaken scam prevention work, including by raising awareness of online scams in the UK.
Writing in a blog post today on the money saving advice website he founded, Lewis confirms both the Facebook scam ad report tool and Casa have launched — the former some three months tardier than Facebook had suggested...
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