Snap turns to search giant Baidu to court Chinese advertisers

TechCrunch | 7/16/2019 | Staff
roxy2707 (Posted by) Level 3
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Two years have passed since Snap Inc first struck a deal with Baidu that authorized China’s largest search engine to be a reseller of Snapchat ads for companies in Greater China as well as Japan and South Korea, where Baidu runs a portfolio of mobile apps.

This week, the pair announced they have renewed the sales partnership without revealing how revenues are divided between the two and when the extended agreement expires.

China - Media - Services - Snap - Interest

Despite being blocked in China like most other western social media services, Snap has shown interest in China in various capacities, including a research and development center in Shenzhen for Spectacles. It’s also serving the country’s game developers, e-commerce merchants and other export-led advertisers who wish to capture the network’s 190 million daily active users around the world.

Facebook and Twitter are in the same overseas ad business in China. Facebook, with an “experience center” in Shenzhen for clients to learn how its ads work, counted China as its second-largest ad spender in 2018, according to Pivotal Research Group. Twitter also holds an annual summit in China for small and medium enterprises going global.

None - Giants - China - Snap - Baidu

None of the western social giants can go it alone in China, which is why Snap chose Baidu to be its local partner to not only overcome regulatory restrictions on foreign entities but...
(Excerpt) Read more at: TechCrunch
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