WIRED | 7/14/2019 | Scott Gilbertson
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Like winter in Game of Thrones, Amazon's fifth annual Prime Day Sale has come. Prime Day began back in 2015. It was a day-long sale celebrating Amazon's 20th anniversary, a chance for Amazon's millions of Prime subscribers to score some sweet deals. That first Prime Day was so successful that Amazon made it an annual event. It's been growing, Hydra-headed, ever since.

Last year, Prime "Day" stretched to 36 straight hours; this year it's become Prime Days, running for a full 48 hours, likely with more deals then ever: Amazon Fresh is in on the action, as is Twitch Prime, along with some new offerings like the just-launched Happy School Year store, aimed at students, parents, and educators looking to stock up on back to school supplies.

Effort - Prime - Day - Black - Friday

There's been some effort to rebrand Prime Day "Black Friday in July" since dozens of other retailers have their own competing sales going. As distasteful as that phrase is, it's worth bearing in mind that Amazon isn't the only place to score deals on Prime Day.

Note: When you buy something using the retail links in our stories, we may earn a small affiliate commission. Read more about how this works.

Starts - Prime - Day - Monday - July

Starts: Prime Day kicks off on Monday, July 15 at 12 am PT.

Ends: 48 hours later on Tuesday, July 16 at 11:59 pm PT.

Amazon - Bunch - Deals - Devices - Way

That's not all. Amazon already has a bunch of deals on its own devices, which we've highlighted below, and more are on the way. Be sure to also read below for some smart shopping tips.

Many of these deals just went live, and we think they're a safe bet to purchase before Prime Day begins, if you're in the market.

New - Kindle - Kindle - Pick - Amazon

New 2019 Kindle for $60 ($30 off): The basic Kindle is our top pick for an Amazon book reader right now. It includes a backlight...
(Excerpt) Read more at: WIRED
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