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Activewear manufacturing company Slyletica, based in Melbourne, has made $16.9million for their 100 global clients and $4.3million itself in the past year.
But Australia's fastest growing fashion start-up owes part of its success to a more humble beginning after a conversation was overheard at the gym.
'I - Guys - Gym - Weight - F**k
'I was listening to guys at the gym talking about how they wanted to lose weight and I just thought "stop talking and shut the f**k up and do it,"' co-founder Simon Rawadi, 33, told FEMAIL.
The phrase became the motivational message of their first company, from which spawned the manufacturing and brand development agency known today as Slyletica.
Simon - Yetta - World - Jobs - Hobbies
Simon partnered with his now-wife Yetta, 32, in 2014, who both quit their corporate world jobs, to make their combined hobbies in fitness and fashion a reality.
'I wanted to get out of that corporate world and build that creative space. For me it was a natural progression,' he said.
Label - Product - Requests - Stock - Brands
Their first activewear label originally sold just their own product, but they were soon flooded with requests to stock other brands.
When it comes to their business' success, Simon said paying attention to what the customers want was critical - and not simply...
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