Victoria's Secret is accused of stealing high-end lingerie brand Fleur du Mal's designs

Mail Online | 7/12/2019 | Danielle Zoellner For
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Hey @victoriassecret , you really built up that bad karma last November, huh? Not long after Ed Razek’s trans/fatphobic comments in an interview with Vogue, an associate buyer at the Columbus, Ohio-based lingerie company placed a $12,656 web order from @fleurdumalnyc . Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a bit more complicated than just your typical knockoff story though. Could there be bad blood boiling below the surface at VS? Jennifer Zuccarini, Fleur du Mal’s founder, previously co-founded the lingerie brand Kiki de Montparnasse in 2005 and followed with a three year stint as design director at Victoria’s Secret from 2008-2011. The following year, Fleur du Mal was born, growing into a successful brand and celeb-favorite while VS’ sales continued to decline. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But their troubles don’t stop there. The recently exposed ties between L Brands’ CEO Les Wexner and Jeffrey Epstein Epstein, sent stock shares of VS’ parent company tumbling to the lowest they’ve been in nearly a decade. Epstein, a close friend and former financial advisor to Wexner, has of course been making headlines after being indicted on child sex trafficking charges. The day of his arrest last weekend, a trove of naked photos of underage girls was uncovered in his Upper East Side mansion, a home that was formerly owned by Wexner and reportedly transferred over to Epstein for $1. Hella shady and creepy, if we’ve ever seen it. Supermodels, it might be time to really rethink your contracts with Victoria’s Secret. Here’s to L Brands’ shares and VS’ profits tumbling even deeper lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #fleurdumal #lingerie #lace #silk #embroidery #lily #black #victoriassecret #edrazek #lbrands #leswexner #jeffreyepstein #transphobia #fatphobia #ecommerce #onlineshopping #linkedin #vsfashionshow #scandal #corporation #indiebrand #ripoff #ootd #femaleowned #womanowned #dietprada

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Victoria's Secret has been accused of stealing designs from lingerie brand Fleur du Mal's collection — as it was revealed an employee purchased $12,000-worth of pieces from the rival company to allegedly copy.

The allegations were first made by Diet Prada, an Instagram account run by fashion insiders that is dedicated to shaming brands and celebrities for plagiarizing designs, on Friday following the release of Victoria's Secret's fall lingerie collection.

Buyer - Victoria - Secret - Fleur - Du

An associate buyer with Victoria's Secret allegedly purchased $12,656-worth of Fleur du Mal's lingerie to then copy for the new collection, according to receipts obtained by Diet Prada.

'Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS website and Instagram two days ago (at half the price),' the post explained.

Comparisons - Designs - Fleur - Du - Mal

It included side-by-side comparisons of two designs by both Fleur du Mal and Victoria's Secret — and neither comparison shot showed much difference between the original design and Victoria's Secret's new collection.

The potential ripped-off designs from Victoria's Secret becomes more complicated, though, as the founder of Fleur du Mal, Jennifer Zuccarini, previously worked as a design director at the lingerie brand from 2008 to 2011.

Victoria - Secret - Zuccarini - Fleur - Du

Upon leaving Victoria's Secret, Zuccarini went on to create Fleur du Mal the following year as a high-end lingerie option for women.

The brand has grown extensively since 2012 to also include ready-to-wear clothing items.

Fleur - Mal - 'Hollywood - Lingerie - Line

In 2017, Fleur du Mal was called 'Hollywood's go-to lingerie line' by the Observer after gaining a plethora of A-list clientele that included the Kardashian family, Ashley Graham, Lady Gaga and Sienna Miller.

While it appears the newer brand continues to grow in popularity, Victoria's Secret has experienced recent issues with sales and plunging ratings.

Week - Shares - Victoria - Secret - Parent

This week, shares of Victoria's Secret parent...
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