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A new musical tribute to the first moon landing fastens a brand with Apollo history to a catchy hook.
Velcro Companies, which made the hook and loop fasteners that astronauts Neil Armstrong, Buzz Aldrin and Michael Collins used on their 1969 Apollo 11 mission, commissioned a new cover of the rock song "Walking on the Moon" to celebrate the 50th anniversary of the historic moonwalk.
Music - Video - Thursday - July - Pop
The new single and its accompanying music video, released Thursday (July 11), features the aptly-titled, indie pop band Walk Off the Earth using Velcro fasteners as an instrument to add a unique sound to the song.
Walk Off the Earth, including band members Gianni Nicassio and Sarah Blackwood, incorporated Velcro Brand products into their rendition of "Walking on the Moon" as a musical instrument and as a prop for the music video's nods to Apollo 11 history.
Everyone - Sound - Velcro - Brand - Hook
"Everyone knows the sound of a Velcro Brand hook and loop closing and being pulled apart," Bob Woodruff, CEO of Velcro Companies, told collectSPACE.com in an interview. "It is such a recognizable sound. It is our sound."
The Velcro fasteners also provided the band with a unique solution to simulating weightlessness on Earth.
Strength - Durability - Versatility - Velcro - Brand
"The strength, durability and versatility of Velcro Brand fasteners allowed us to stretch our creativity for this music video and deliver an eye-popping way to celebrate this incredible milestone," Gianni Nicassio of Walk Off the Earth said in a statement. "Working with Velcro Companies to celebrate the 50th anniversary of one of mankind's biggest achievements was an incredible opportunity to do something fun with the iconic Velcro Brand products."
In the video, Nicassio and three other band members wear Apollo Mission Control-inspired outfits — white button-down shirts and skinny ties — while Sarah Blackwood dons a costume spacesuit. Velcro Brand One-Wrap straps, Industrial Strength tapes and Easy Hang straps are used to...
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