Google tests social network called Shoelace designed to get you out of the house and meet new people

Mail Online | 7/11/2019 | James Pero For
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Google will take yet another stab at starting its own social network, this time with 'Shoelace' - a hyper-local platform aimed at connecting new friends in-person.

The network, developed by Google's Area 120, which the company describes as 'a workshop for Google's experimental products', will reportedly differ from other platforms in a couple of key ways.

Google - Goal - Shoelace - Users - Friendships

Google says the ultimate goal of Shoelace will be to encourage its users to take their friendships off the social network and into real life.

One way that Shoelace plans to encourage real life connections is through the use of 'loops,' which are essentially activities that users can share with one another.

Premise - Shoelace - People - Interests - Laces

'The whole premise of Shoelace is to tie people together based on their interests -- like two laces on a shoe,' reads the platforms website.

'We do so through activities -- which are fittingly called ‘Loops.’

Loops - Users - Google - User - Preference

Loops can be created by users or curated by Google based on a user's preference.

For instance: someone who says they enjoy live comedy might be prompted to go see a show at their local comedy club.

Events - Users - Network - Links - Reports

Those events will also be able to be sent to users outside of the social network through links, reports Gizmodo.

Users will also create profiles that share details about themselves, making it easier...
(Excerpt) Read more at: Mail Online
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