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If you have customers or followers, you should have an email marketing campaign. While you can tailor your campaign to be as rigorous as you’d like, the one thing you’ll want is a done-for-you email marketing platform.
In this article, we’ll compare 3 popular email marketing platforms for small- and medium-sized organizations.
Platform - Choice - Comfort - Marketing - Objectives
Choosing your platform is overwhelming choice. Take comfort: for most email marketing objectives any of these tools will work effectively. They’re made intuitively and fully automated and have great templates. And yet, you still need to decide which platform will work best for your organization.
Consider these elements when choosing an email platform:
Fit - Feels - Steps - Platform - Changes
Fit: Which “feels” right to you? Are the initial steps intuitive? Every platform is built differently, and even changes like layout and color can impact your ease of use.
Automation: What kind of campaigns might you run? Check out how each tool automates and whether or not it will fit your needs.
Budget - Tools - Trial - Trails - Feature
Pricing: Consider your budget. While each of these tools offers a free trial, not all trails include every feature.
Taking these elements into consideration, we’ll compare Constant Contact, Mailchimp and Drip.
Contact - Beginners - Elements - Email - Marketing
Constant Contact is great for beginners. The elements of an email marketing strategy are literally at your fingertips, and very easily accessed: contacts and lists, templates, marketing calendar, etc.
As technology advances and social media becomes standard practice, built-in media sharing tools and Facebook ads integration become critical pieces of the marketing puzzle. Constant Contact has you covered on those fronts.
COST - Contact - Trial - Pricing
COST: Constant Contact offers a 60-day free trial, after which pricing starts as low as $20/month.
Pro Tip: Don’t register before your search for promo codes. CC will sometimes partner with publications and offer discounts.
Way - Followers - Facebook - New - Facebook
Another way to connect with your followers is on Facebook. Read about The New Facebook Algorithm Demystified.
One of the most recognizable names in the email service provider industry...
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