Planted joins the meatless meat melee with its pea-protein ‘chicken’

TechCrunch | 7/10/2019 | Staff
KimmyPoo (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/07/planted1.jpg?w=764



















Imitation meat is poised to expand its presence in our diets exponentially, if the success of dueling faux burger companies Impossible and Beyond are any indication — but where’s the chicken? Planted is a brand new Swiss company that claims its ultra-simple meatless poultry is nearly indistinguishable from the real thing, better in other ways and, soon, cheaper.

Made from only pea protein, pea fiber, water and sunflower oil, the company’s first product, which they call planted.chicken, imitates the texture and flavor (or lack thereof) of chicken meat very closely.

Substances - Techniques - Production - Simple - Vegans

There are no exotic substances or techniques involved, which keeps production simple and vegans happy. It’s created by making a sort of fibrous dough using the ingredients mentioned, then using a carefully configured extrusion machine to essentially recreate the structure of the muscle fibers that make up meat. These are reassembled into larger pieces with a similar texture to a piece of chicken breast.

Of course it has different properties than real chicken — having no fat, collagen or other complex animal substances, it won’t cook the same and can’t be simply substituted in any recipe. But for the innumerable dishes where something like a simple grilled and/or chopped chicken breast is called for, the Planted product could be a great fit.

Substance - Conceivable - Food - Slime - Substance

Strangely enough, it all began with perhaps the most unpalatable substance conceivable (don’t worry, it doesn’t go in the food): hagfish slime. This strange substance secreted by the deep-dwelling creatures has interesting properties that attracted the attention of Lukas Böni and Erich Windhab in the food sciences labs of ETH Zurich.

“This amazing natural hydrogel and [Lukas’s] biomimetic approaches strongly contribute to our understanding of meat-like structures today and how they can be mimicked and eventually even improved from a biomaterials perspective,” said co-founder Christoph Jenny.

Böni - Co-founders - Eric

Böni soon connected with his other co-founders, Eric...
(Excerpt) Read more at: TechCrunch
Wake Up To Breaking News!
This space intentionally left blank
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!