Why Jeffrey Katzenberg’s Quibi Is Luring A-List Talent

Variety | 4/6/2020 | Elaine Low
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“Training Day” director Antoine Fuqua met with Jeffrey Katzenberg in late 2016, shortly after the presidential election, for an early-morning breakfast session on Los Angeles’ Westside.

Katzenberg, passionate about how younger generations consume shows and movies, wanted to talk about a new concept of entertainment: short-form, highly produced shows and movies that viewers would watch from their smartphones in “chapters.”

Movie - Snippets - Example - Service - April

A two-and-a-half-hour movie would be broken down into eight- to 10-minute snippets, for example. The service, which launches April 6, 2020, would come to be known as Quibi, short for “quick bites.”

The deals promise to be creator-friendly.

Projects - Service - Years - Years - Producers

Projects will be exclusively licensed to the service for seven years. But after two years, producers gain the rights to repackage the series as a feature film.

“That alone was an amazing proposition,” Fuqua tells Variety. “I jumped right on that idea. It’s essentially someone paying for the film and you get to own it.” The power of Katzenberg’s standing in the industry didn’t hurt. “Sitting down with Jeffrey Katz­enberg is like sitting down with the God­father,” Fuqua adds.

Hollywood - Curiosity - Quibi - Katzenberg - People

To say that Hollywood’s curiosity about Quibi is linked to Katzenberg is an understatement. People are excited about it because he is excited about it. People believe in it because he believes in it. But as an onslaught of high-profile Quibi projects reach the announcement stage, questions have begun to arise about the viability of the platform’s emerging business model.

Targeting 25- to 35-year-old millennials, Quibi will house serialized scripted and unscripted content as well as news and sports. It will release fresh excerpts of content daily, to be watched during pockets of free time as people stand in line for coffee or find a dull moment in their day. Once content is on the service, users can access it whenever they want. It’s not appointment viewing, though it’s not...
(Excerpt) Read more at: Variety
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