Nike seized on World Cup fever by selling women's team shirts in men's sizes — and jersey sales nearly doubled

markets.businessinsider.com | 7/8/2019 | Staff
red815 (Posted by) Level 3


Nike.com has sold more USA women's jerseys this season than it has of any other soccer team's shirt ever.

Sales of tournament jerseys have more than tripled compared with the last Women's World Cup in 2015.

Nike - Sales - Women - Apparel - %

Nike's sales of women's tournament-related apparel grew by more than 150% compared with 2015.

Watch Nike trade live.

Team - USA - Women - World - Cup

Team USA may have lifted the Women's World Cup, but sponsor Nike won the tournament too.

Nike.com has sold more USA women's jerseys this season than it has of any other soccer team's shirt ever. Combined with strong demand for French, English, Brazilian, and Nigerian women's team shirts, the sportswear retailer's sales of tournament jerseys have more than tripled compared with the last Women's World Cup in 2015.

Sales - Men - Jerseys

Sales of men's jerseys...
(Excerpt) Read more at: markets.businessinsider.com
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