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Melvin Chee's reason for creating Eubi, a men's boardshorts brand, was to stop guys wearing 'boring' outfits.
The 24-year-old from Melbourne would have been hoping for some revenue but could never have anticipated that within 16 months he would have sold $8.5 million worth of the shorts to 60,000 customers around the world.
Eubi - T-shirts - Towels - Stretchy - Chino
Eubi has now expanded to include T-shirts, towels and stretchy chino shorts, with plans to make another $15 million by next year.
'We design with our customers in mind, taking into account what is trending at the moment,' Mr Chee said, citing fabrics that have banana, watermelon and pineapple designs on them.
'We - Facebook - Community - Post - Ask
'We have a Facebook private community where we actively post and ask for suggestions. They get to also vote for what they'd like to see us release whether it is design or the product.
'Our recent release of shorts sold out within 24 hours.'
Customers - Simu - Liu - Kim - Convenience
Some of their loyal customers include Simu Liu from Kim's Convenience, Tim Robards from The Bachelor Australia, Codi Butts from MTV Australia, Steve Pennells from Channel 7 and Brock Ashby from The Voice.
Their prices range from $29.95 for swim shorts to $64.95 for chinos and they regularly have sales to promote the business.
Months - Brand
'If we were told 16 months ago that our brand will...
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