Ice Cream Truck Owner Confronts the Problem of Social Media ‘Influencers’

Breitbart | 7/5/2019 | Alana Mastrangelo
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Ice cream truck owner Joe Nicchi has gotten fed up with self-proclaimed Instagram stars demanding free ice cream in exchange for promoting his company on their social media accounts. Nicchi is now telling these supposed “influencers” that not only will they have to pay for their ice cream, they’ll have to “pay double.”

Joe Nicchi — who offers soft-serve chocolate, vanilla, and twist flavors through his company, appropriately named CVT Soft Serve — became fed up with Instagram “influencers” who kept approaching him for free ice cream, according to a report by the Los Angeles Times.

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Instagram “influencers” are people with a relatively large following on the social media platform, who oftentimes solicit companies for “free” products in exchange for them promoting the business to their followers via Instagram posts.

“At first I was confused,” said Nicchi to Los Angeles Times, “It’s like, ‘Hey, what’s up. So, I don’t know if you follow me but I have 100,000 followers. Could you hook me up with an ice cream? I’ll post about you in my story.'”

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“It totally threw me,” added Nicchi, “I’m like, this is a $4 item. What are you talking about?”

While it has been reported that Instagram alone may even be responsible for waves of tourism to specific locations around the world — with some locations or establishments embracing social media Influencers by welcoming them and encouraging them to post about their adventures — not everyone appears interested in the concept.

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Once influencers began continuously approaching Nicchi’s ice cream truck to solicit him for free ice cream in exchange for social media posts, he took to Instagram himself to inform the public that CVT Soft Serve ice cream — which is reportedly a family recipe passed down from his father — will not be given away for free, and that influencers, in fact,...
(Excerpt) Read more at: Breitbart
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