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London is one of the world’s biggest markets for consumers that travel using ride-hailing services. Is it now also becoming one of the most crowded when it comes to the companies offering the transportation, too? Today, India’s Ola confirmed that it is the latest of the wave of app-based ride-hailing providers to receive a license to operate in London. A spokesperson told TechCrunch that Ola expects to kick off its services two months from now, in September.
“Ola has been granted a PHV operator license by TFL,” an Ola spokesperson said in a statement provided to TechCrunch. “London is one of the world’s most iconic cities and hosts a progressive mobility environment. We couldn’t be more excited to bring Ola to London in the time ahead! We are looking forward to building world-class mobility offerings for London, by collaborating with drivers, riders, the government and local authorities. Londoners will hear more from us closer to our launch in the city, as we get ready to serve them.”
Ola - Push - Shift - Company - Lyft
Ola’s international push is an interesting shift for the company, which (like Lyft) was one of the early ride-hailing startups to commit to a strong focus as a regional leader at a time when its arch competitor Uber was burning hundreds of millions of dollars to expand internationally in multiple markets around the world.
And the news of Ola’s London license is not the only international news for the company this week: it comes at the same time that Ola Electric, the company’s spun-out electric vehicle business, is hinting that it will soon to be coming to Latin America.
Ola - UK - Ride-hailing - Services - Regions
Ola launched in the UK in 2018 and currently operates ride-hailing services in five regions that cover several of the UK’s bigger cities: South Wales (Cardiff, Newport and Vale of Glamorgan), the South West (Bath, Bristol, Exeter, North...
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