Apple Sans Ive

TechCrunch | 7/2/2019 | Staff
rubydrummer (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/07/ive-inner-glow.png?w=711






















Well, this has been interesting. After almost 30 years with Apple, Jony Ive is leaving, to found his own firm LoveFrom with his friend and frequent collaborator Marc Newson — also leaving Apple. The response to this news has been predictably histrionic from Apple watchers and press.

The narratives, to summarize, are essentially that:

Narratives - Eyes

If those narratives look contradictory then you have eyes.

If you take the sum of the breathless (dare I say thirsty) stories tying together a bunch of anecdotes about Jony’s last couple of years, they are trying to paint a picture of a legendary design figure that has abandoned the team and company he helped build, leading to a stagnation of forward progress — while at the same time trying to argue that the company is doomed without him.

Ok

Ok.

Ironically (or perhaps inevitably) even the phrasing of the tweets that accompanied these stories were couched in inflammatory positioning. Tim Cook’s email (actually quite plainly stated) was touted as ‘scathing’, the Journal posited the question: ‘Why hasn’t Apple had a hit product in years? A look at the internal drama around the departure of its design chief helps explain.’ A conclusion that its story only hints at.

Watchers - Company - Apple - People - Couple

Most watchers of the company that I know who were asking and listening to Apple people over the past couple of years are aware that Jony has been on borrowed time with the company. Shocking, this was not — a surprise it was always guaranteed to be given how much control Jony keeps over how and when he does press.

Back in 2015, it was clear that Jony wanted to do less paper pushing and more pencil pushing. And the past decade of Apple has been nothing if not an explosion of management challenges. Enormous growth in product volumes, splintering product lines that made an attempt...
(Excerpt) Read more at: TechCrunch
Wake Up To Breaking News!
Tagged:
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!