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A new study out of NPD confirms what we already know about the state of the smartphone in 2019. People just aren’t upgrading as frequently. You can see the ramifications of this as companies like Apple and Google scramble to right the ship. Still, it’s nice to put some numbers to the abstract trend.
The analyst firm conducted a study of 3,650 U.S, based cellphone users earlier this year and found that a quarter held onto their previous device for more than three years. That represents an 18 percent increase from two years prior. Twenty-nine percent, meanwhile, have had their current device for two or more years.
Upgrade - Cycles - Prices - Features - Devices
Upgrade cycles have slowed, and you can thank higher prices, fewer exciting features and, frankly, better devices for that. In that last sense, at least, smartphone manufactures have kind of painted themselves into a corner on this one. Companies were surely aware that the whole thing was going to plateau and decline eventually, though many have been seemingly caught off-guard by...
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