With Jony Ive's departure, so goes Apple's Steve Jobs era

CNET | 6/28/2019 | Ian Sherr
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Click For Photo: https://cnet4.cbsistatic.com/img/zk1fL4KZq3BRQgy66vA_8hgSMGU=/2019/02/09/e0f0d182-3292-4078-8d04-691c2981c50f/iphone-xs-max-5.jpg

Tim Cook (left) and Jony Ive (right) look at Apple's new Mac Pro desktop computer announced in June.

When Steve Jobs stepped down as Apple's CEO in August 2011, people said it was the end of an era. The departure of Apple design chief Jony Ive, announced Thursday, is the latest sign of the new Apple.

Couple - Decades - Apple - Resurgences - History

For the past couple of decades, Apple has gone through one of the most dramatic resurgences in history. Its tale of dramatic rise under co-founder Jobs, its decline and near death after his ouster, and then its rebirth are the stuff of Silicon Valley legend.

Throughout that time, two names in particular have been credited with driving that success: Jobs, who returned to lead Apple again in 1997, and his right-hand man, Ive, whose design ethos has fueled a generation of sleek, minimalist products like the iPhone.

Apple - Head - Design - Jony - Ive

Watch this: Apple head of design Jony Ive departs to start his own...

Ive and Jobs were close friends, bonding over frequent lunches and a similar sensibility for design. "We on the first meeting, in a quite shocking way, really did click," Ive said in a rare interview in 2017. "We just established an immediate understanding." That partnership helped turn Apple from near bankruptcy into a behemoth of industry, even before Jobs passed away in 2011.

Departure - Ive - Voice - Apple - Hardware

The departure of Ive, whose soft, British voice introduced Apple hardware in countless sizzle reels, is the latest sign of major shifts within Apple. The company grew to become one of the world's most profitable and highly valued companies, worth nearly $1 trillion, on the back of the iPhone. But sales of the device have begun to decline, and though anyone would love to have Apple's problems -- a mere $58 billion in sales and $11.5 billion in profits, counted in the quarter ended March 30...
(Excerpt) Read more at: CNET
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